The Holiday Inn that sits directly in front of the intersection where 264 ends is a good value...and the rooms are nice to boot. Plus, you are right about in the center of the strip which makes walking more convenient...and because the road to the beach stops right in front of it, it's easy to find as well. Plus, you're right across the road from the most affordable and ,IMO, the best pizza place in town. That's where I stay when I go.